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Ever since its introduction late last year, generative AI has become the buzzword, with almost every tech giant currently working to integrate the technology into its services. Now, during a recent earnings call, Amazon CEO Andy Jassy announced that “every single one” of Amazon’s businesses is actively pursuing multiple generative AI initiatives.
Although Jassy did not confirm the specific areas the company is focusing on, he mentioned that their efforts to integrate AI would range from bolstering cost-effectiveness and operational efficiency to revolutionizing customer experiences. Additionally, he hinted towards AI improvements coming to Alexa, which the company might showcase at their upcoming event on September 20th.
“It’s true in our Stores business, it’s true in our AWS business, it’s true in our advertising business, it’s true in all our devices — and you can just imagine what we’re working on with respect to Alexa there — it’s true in our entertainment businesses… every single one. It is going to be at the heart of what we do. It’s a significant investment and focus for us,” said Jassy.
Not the only company focusing on AI
As mentioned before, Amazon is not the only company pushing its boundaries in the generative AI industry. This is because, Microsoft has already integrated its Bing AI chatbot into most of its services and is now looking to integrate generative AI into its Windows operating system.
Similarly, Google, after fearing competition from Microsoft, has also started testing a slew of generative AI services, including the new Google Search Generative Experience, which could revolutionize how we search for things on the internet. While Apple’s efforts in the AI industry have been cautious, the company is also reportedly working on an AI chatbot that will run on the company’s newly developed “Ajax” framework, a collaboration between Apple and Google’s JAX machine learning framework and Google Cloud.