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Apple today announced the new FineWoven band material alongside the Watch Series 9 and the Watch Ultra 2. This band material is made of a new textile that Apple says it created. It provides the soft, luxurious look and feel of suede but also allows Apple to lower its carbon footprint.
The company is on a mission to become completely carbon neutral by 2030. The Watch Series 9 and Watch Ultra 2 are Apple’s first carbon neutral products. So it makes sense that it would move to release a watch band that follows in pursuit of that goal. The FineWoven band for Apple Watch is made from 68% post consumer content. And that’s good for Apple’s mission of going green. Apple says that its overall more environmentally friendly than the leather accessories it was offering.
Which is why the FineWoven band is going to be replacing the leather bands for Watch Series 9 and Watch Ultra 2, and any models in the future.
The FineWoven band for Apple Watch will replace leather starting today
As of today, Apple is committing to the carbon neutrality. And to that end it will no longer be using leather in its accessories. That does not mean however that you can’t get leather accessories anymore. There are still going to be leather accessories available to buy. Both officially licensed Apple accessories and some from third-party brands. At least until stock runs out.
What it does mean is that “new” apple accessories will not be using leather. So anything that comes out after today won’t be made of actual leather material. This is where the FineWoven band comes in. It has the look and feel of suede according to Apple CEO Tim Cook. Giving consumers a suede-like option. The FineWoven band will come in three different colors – Evergreen, Taupe, and Pacific Blue. It will also launch alongside new bands from partners like Hermés and Nike. The new band retails for $99.99 and should launch alongside the new watch.