Newsletter
Carl Pei’s name is pretty well known in the tech industry. He’s the CEO of the rising tech star company called Nothing. He’s not one to shy away from the camera, having given device reviews and made other content. There’s a new YouTube video where Carl Pei gives his thoughts on the recent Apple Wanderlust event, and he’s not quite enthused.
In case you don’t know about Nothing, this company was formed from the remnants of Essential (remember that company?). Nothing launched in 2020 with the popular Nothing Ear (1). It eventually launched its first phone in 2022 and its successor, the Nothing Phone (2) just a few months ago.
Carl Pei gives his thoughts on the Apple Wanderlust event
During Nothing’s first Keynote back in 2021, we heard Carl Pei take shots at Apple and the many companies striving to be like it. Well, in this video, he stops just short of repeating what he said in that keynote.
He shared one thought that many of us share- it’s a shame that it was pre-recorded. Instead of being on a live stage, the event was a long pre-recorded presentation with all the green screen and CGI you’d expect.
When it came time to talk about the actual iPhone 15, Pei didn’t say much about the specs or the new features. He mostly talked about the story surrounding Apple’s implementation of USB-C. The conversation then went on him sharing his thoughts on the Titanium of the iPhone 15 Pro.
What’s interesting is that in the video, Pei shared some details on Nothing’s journey to be carbon-neutral. The Nothing Ear (1) were actually carbon-neutral, and the company has been focusing on using recycled materials with its products.
The main takeaway from the video is that Carl Pei just wasn’t really impressed with the event. “It’s the same, it’s boring”. We can’t deny that the updates to the devices were iterative at best. The double-tap feature for the Apple Watch was impressive, actually. Also, the gaming capabilities of the iPhone 15 Pro seem like they’ll be next-level.
All in all, Carl Pei probably had the same response that many of us had with the event. However, rumor has it that Apple is planning a pretty big redesign for its products in 2024. Those waiting for something new will want to hold out for that.