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In a recent update, Jean-Francois Baril announced the coming of the HMD smartphone brand. This new brand will kick off HMD’s partnership with partners that’ll help in the development process of these coming smartphones. From the official statement from the CEO of HMD, it is clear that this new brand will launch affordable and sustainable smartphones.
So it is safe to see this coming brand launch mid-range devices to compete with other brands in the smartphone industry. In the area of sustainability, HMD aims to make these coming devices repairable and upgradeable. This means that those who will purchase these HMD devices will receive steady software and security upgrades.
Another impressive feature of these devices will be the fact that they’ll support a 5G connection. This will stay true to HMD’s reputation of being the fastest-growing 5G smartphone manufacturer year-on-year. Well, this coming HMD smartphone brand might raise questions in users’ minds regarding Nokia and their devices.
The coming HMD smartphone brand will not bring an end to the Nokia partnership
With this new smartphone brand, HMD aims to focus on customer needs. To this aim, they’d ensure to make the devices from this brand not only affordable but also very sustainable. From available information regarding this coming brand, it is clear that it will be a bit similar to the Nokia brand.
Already HMD is the home of Nokia phones, and it has held this title for over six years. During this period, the company has been able to make Nokia a household name in certain regions. Not only are Nokia devices affordable, but they are also very sustainable.
Nokia’s devices are sure to get about two years of software and security updates.
These devices from Nokia are also very repairable and are built to last a long time. In terms of software, Nokia devices run on a stock Android with no bloatware and a ton of security features. For these reasons, lots of people have chosen to go with Nokia smartphones in place of other more expensive or similarly priced options.
The coming HMD smartphone brand might also stick to this line of operation. However, the birth of this brand will not end the HMD and Nokia partnership that has given fans lots of impressive devices over the past six years. Both brands will exist together and help strengthen HMD’s ever-growing presence in Europe and other parts of the world.
With a focus on affordability, there might not be a flagship device coming from this new brand. More details on the HMD smartphone brand will become available in the coming months. Will you be happy to try out a device from the HMD smartphone brand once available?