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When it comes to facing challenges, in recent times, Google AR projects have been going through a lot. First, with the long-awaited Project Iris AR glasses and now the mixed reality headset the company is building. Yes, the next evolution in tech is AR and Google knows this, but it is seriously struggling to get things in order.
The mixed reality product is going to be a partnership between Google, Samsung, and Qualcomm. Each tech company has a major role to play in this partnership to ensure that this product is a success. Google will handle software features (and some hardware elements as well), Samsung will handle the product’s specifications (and possibly its design), and Qualcomm will provide the processor it’d run on.
A lot of people might expect this partnership to be in the best interest of the coming mixed-reality headset. While this might be the case, it turns out that Google is losing its grip on the project. Samsung, on the other hand, is gaining control of the project and calling the major shots.
Samsung might limit Google’s reach with the coming Google AR product
According to reports for the folks at SBS Biz, Samsung is already taking control of the Google mixed reality headset. This control involves telling the specifications and features of the coming product. Reportedly, Samsung is also responsible for pushing back the production process of this product, which will affect its launch.
Google might also be in favour of the extension of this headset’s production, but its staff have different views. Despite the delay, some staff members at Google say that the product is still too early and might not be well-baked. Well, on its part, Samsung might be more than ready with the hardware of this product, but in terms of software, Google might need some more time.
It is good to take to mind the changes that have occurred in the AR department at Google. These changes have seen the rise of new project leaders who might consider doing things differently. While the hardware and specifications of this AR product need to be spot-on gorgeous, its software also needs to be impressive.
Both Google and Samsung are up against a common rival with this coming mixed reality headset. Apple is already on track to launch its Vision Pro headset, which it showed off a few months ago. Sadly, Apple seems to be more organized when it comes to the development of its AR product.
Despite the challenges Google is facing regarding its entry into the AR industry, it isn’t giving up. The company still plans to launch its Project Iris AR glasses, but this might take some time. During this wait period, Google might have the opportunity to perfect its art and stand a chance against the competition.