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While Motorola did announce the Razr and Razr+ today, pricing for the regular Razr was not announced. Motorola did tell us that it would be “considerably cheaper” than the Razr+, and the spec sheet points to it being much cheaper. Which makes me believe that Motorola could launch the cheapest foldable yet, in a few months.
With the Motorola Razr+ being priced at $999, and the Razr having a much smaller Cover Display, a lower-end processor (Snapdragon 7 Gen 1 vs Snapdragon 8+ Gen 1), and a lower-end main camera sensor.
So how much do I think the Motorola Razr could retail for? I would expect it to retail for around $799. However, I would not be surprised to see it launch closer to $699. That would put it in a very unique spot in the market. Making it $100 less than the iPhone 14 (soon to be 15). Allowing it to really be appealing to more and more people.
The case for a cheap foldable from Motorola
A few years ago, Samsung cut some corners on the Galaxy Z Flip 3 and got the price down to $999. Putting it in-line with regular, non-folding flagship smartphones. That helped to really expand the foldable market, and earned Samsung a big chunk of the market share for foldables. The same could happen to Motorola if they are able to severely undercut the Razr+ with the Razr.
Motorola is already the #3 smartphone OEM in North America, and bringing in a cheaper foldable could help them move to #2. But of course, that means competing with Samsung and Apple, which is a tall order.
So why do we need a cheap foldable? Just like we need cheap smartphones, cheap foldable phones are also important and Motorola is the one to do it. It already owns the prepaid market in the US, so they are in perfect position for this as well.