Newsletter
After topping the American Customer Satisfaction Index (ACSI) for 5G smartphones, Samsung has now become the most reliable brand in the personal computer (PC) space, which includes desktops, laptops, and tablets. The South Korean company jumped two points to achieve a score of 83 in the ACSI Household Appliance and Electronics Study 2022-2023. It sits tied with Apple on top, with the latter seeing its score increase just one point.
According to the report, which is based on interviews with more than 14,000 customers between July 2022 and June 2023, the satisfaction of customers with personal computers has mostly remained flat (a minor increase from 79 to 80). However, a breakdown of the satisfaction score by device type shows that users are happier with their desktop computers (84) than with laptops (80) and tablets (76). Samsung‘s Galaxy Tab and Galaxy Book lineups and Apple’s iPad, MacBook, and other Mac series products fall under these groups.
Dell and HP follow the two companies in this customer satisfaction index. These two brands jumped three points and four points, respectively. Acer, Amazon, ASUS, and Lenovo make up the top eight personal computer brands in the US. However, the latter four saw their satisfaction rating drop over the past year. The latest ACSI report shows that customers are least satisfied with call center services provided by major companies. They have fewer complaints about the product design and the availability of apps.
Samsung is a top brand in household appliances and TVs as well
Unlike some of its rivals, Samsung is a top player in various other device categories. It has long been the world’s largest vendor of smartphones and TVs. The company was America’s most-loved TV brand last year. While its ACSI rating has dropped marginally this year, it remains a top brand in this space. LG topped the chart with a score of 83, followed by Samsung, Hisense, and TCL (all 82). Sony (81) and Vizio (80) also feature on the list. Customers love the image quality and screen sizes offered by these brands.
Samsung finds itself among the top household appliance brands as well. It jumped two points to achieve a customer satisfaction score of 81, one point below Haier, LG, and Whirlpool (all 82). Samsung is the preferred brand for ovens and microwaves, the ACSI report reveals. Whirlpool takes the top spot for dryers and dishwashers. LG washers and Haier refrigerators are also favorites of American consumers. Customers are most satisfied with the reliability of mobile apps, durability, and energy efficiency of the products.
