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At this point, you can bet that a fair amount of the content you see on the internet has been generated by AI. There are AI image generators, AI filters, AI voices, AI videos, AI music, etc. A lot of internet goers don’t like that and would like to know what’s been generated. Well, there’s good news for TikTok users. According to Engadget, TikTok is rolling out a feature that will let people label AI-generated content on the app.
TikTok has some features that take advantage of AI. For starters, there are AI filters that generate images based on pictures uploaded by the user. There’s also a tool that creates backgrounds generated by AI. So, the ByteDance-owned company is no stranger to generative AI.
TikTok will let people label AI-generated content
While TikTok has some powerful AI tools, it wants its users to let others know when they’re being used. The company will let people label their content if they use AI. When creating content, the AI tools will be renamed so that the user knows that it uses AI. Every filter that uses AI will have it in its name.
When the content is labeled, the viewer will see the text “Content labeled as AI-generated” on the bottom left of the video or image. The text will be inside a gray bubble, and it will be pretty out of the way. So, people will be able to know about it, and the label won’t take up much of the content.
Using this method isn’t actually required, however. You are able to label your content using other methods as well. You can use a sticker, text, or other ways. It just has to let the viewer know that they’re looking at AI-generated content.
There’s one issue with this method; it puts the power to label content in the creators’ hands. There’s always the chance that people will simply choose not to label their content. This is especially true if the user knows that doing so could lead to fewer viewers.
There are some people out there who use AI to create misleading content. Letting people know that their content uses AI would pretty much defeat the purpose.
But, TikTok is not done yet
Because of this, TikTok is working on a way to automatically detect when content uses AI and label it. This, while extremely difficult to pull off, will be a boon for people who hate seeing AI-generated content on the platform. As for when this tool will come out, we don’t know.