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Twitter is reportedly working on a new feature that allows verified organizations to post job listings on their profiles. The feature could allow a verified business account to post up to five job listings, making it easy and efficient for job seekers to find employment opportunities.
Traditionally, Twitter, now rebranded as X, has been a platform for people to share their thoughts and opinions on various topics. However, after Elon Musk’s takeover, Twitter is becoming more business-focused by adding more features tailored to the organization’s needs. The platform is now spotted testing a new feature dubbed “Twitter Hiring.”
Twitter is becoming a hub for job seekers by allowing organizations to post job listings
Twitter Hiring will simply allow a verified organization to post up to five job opportunities in its profile. App researcher Nima Owji shared a screenshot of Twitter Hiring that clearly shows how the feature works. First, it lets eligible accounts import all their jobs to Twitter by connecting a supported Applicant Tracking System (ATS) or XML feed.
As the introduction page states, “Twitter Hiring is a free feature for Verified Organizations to post jobs, feature jobs, on your company profile, and attract top talent to your open positions.” Back in May, Twitter acquired Laskie, which is a job-matching platform. Now, we can see why the first Twitter acquisition under Elon Musk was a job-matching startup.
Twitter Hiring is now activated for some verified organizations on the platform. Adam Ryan, the CEO of Workweek, has shared a screenshot of the feature in its profile while roasting Mark Zuckerberg for copying Twitter. The job listings will appear below the “Following” and “Followers” in rectangular boxes. Of course, verified organizations on Twitter that are already paying $1000 monthly need to pay an extra amount to use Twitter Hiring.
Many businesses currently use Twitter to advertise their brands and engage with consumers. Twitter now offers another channel for businesses to interact with prospective employees, thanks to the addition of job ads.
Additionally, Twitter itself is anticipated to benefit from the new functionality. Twitter gives users another reason to visit and stay on the platform by introducing job opportunities. Higher ad revenue and more chances for Twitter to monetize its platform could result from this increased engagement.